In order to help you formulate your ad for Alternate Sources here is the information your art department will need to know, so that it can get your ad to us most effectively. If you have any questions about the specifications please don't hesitate to call us or send us .
- Ad reservation deadline is Autumn, 1997 and ad layout submissions are due by then, also.
- Advertising rates apply to Camera-Ready positive artwork supplied with a computer disk copy. Send finished artwork actual size with all photos and components in position. Camera-Ready is defined as a final / finished layout sent in the form of a Stat, PMT, Velox, computer based Linotronic output or hi-resolution (600 dpi minimum) laser printer output.
- Payment must accompany the advertisement / artwork.
- Each display ad will receive a complimentary copy of the book.
- All designs / layouts supplied on paper or artboard must have the artwork and photographs pre-screened for printing reproduction, with a minimum of 100 line screen and a maximum of 133 line screen. Layouts placed on heavy artboard for mailing / shipping purposes must be easily removable for our own paste-up / layouts. Layouts returned upon request, otherwise they will be retained up to 12 months and then destroyed. Please do not send original photos or, especially, original artwork. Designs not received at least 5 working days before the copy closing date will not be entitled to privileges of "OK" or revision.
- The Publisher accepts no responsibility for moire patterns in the published version, particularly if the ad was not accurately size and the advertiser does not supply a computer disk / cartridge of the layout. Computer diskettes will not be returned but large capacity cartridges will be.
- The computer-based disk copy of the layout must be in a popular DeskTop Publishing (DTP) format, like Adobe's PageMaker, QuarkÕs QuarkXPress, or in Encapsulated PostScript (EPS) format, like Adobe's Illustrator, Macro Media's Freehand, or Adobe's Photoshop (Corel users: please call for details) on either Macintosh or IBM PC 3.5" diskette(s), and must include all printer / screen fonts and graphics scans.
- If you cannot supply artwork, we can do simple layout and typesetting for free (you will be charged, however, at cost, for scanning and / or Linotronic output, as required by your ad).
- Colour ads are more complex and we need a technically minded person at your end to contact to ensure the best reproduction. Colour ads must include both the film separations (maximum 6 color seps), a colour film proof (like a ColourKey or Match Print), and the files on computer cartridge.
- All artwork shall be free of genital nudity. Artwork may show BDSM toys, and it may imply bondage and other SM activities, but these activities shall not be shown explicitly. Advertising shall be consistent with the alternate sexuality nature and content of the Alternate Sources directory. The Publisher reserves the right to refuse or modify advertisements that, in the Publisher's opinion, do not comply with these requirements.
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