WWW ADVERTISING &
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ATES

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Every day, thousands of Internet users begin each cyber-journey with a visit to our site, and return repeatedly due to our content-rich, interactive database system.

Our team of researchers continually searches the world for resources on and off the Internet by reviewing locations from art galleries to book shops to counsellors to fetish shops to health resources to BDSM, bisexual, transgender, gay, and lesbian organizations, etc.. More than 230 classifications are continuously researched!.

For advertisers in this new medium, advertising with Alternate Sources is simple, and the value unquestionable! Alternate Sources is the only websearch engine specifically designed with all alternate sexualities in mind. Alternate Sources is a dynamic advertising vehicle for your products.

BENEFITS OF ADVERTISING WITH
ALTERNATE SOURCES

VISIBILITY

The Alternate Sources search engine database is a free Internet service used by thousands of Internet consumers and business people each week. Our users are highly targetted and are activiely looking for information. Why not make sure that they find your products?

POPULARITY

The broadest coverage of the alternate sexualities both on and off the Internet. The only centralised, global collection of information about resources for people of all alternate sexualities. Alternate Sources has been highly praised by the major alternate sexuality publications, and it is already in great demand in the libraries of many sex research institutes. Alternate Sources is the best way to affect brand opinions and reach experienced users as well as tap into the flood of new users.

REPORTING

You'll receive a detailed report of exactly how many times your ad was seen, and how many times users took action by clicking on your image. We provide you with a dynamic web page so you can see the counter interactively, at any time (we don't have to be in the office for you to be able to check your counter, you can do it from anywhere you can find Web access!).

AVAILABILITY

A way to deliver your message approximately 3,000 times a day.

FLEXIBILITY

Your advertising can be tailored to fit your needs. Just buy the number of impressions that suit your needs. We can accommodate any time period you specify.

Also, you can arrange up to 100 different graphics.

LEAD TIME

We can load or change your ad within one day of receiving your image.
As the central resource, Alternate Sources provides advertisers with the flexibility to reach the audience in a highly targeted manner. The audience includes heavy players and novices who come to explore the latest resources available to the "kinky" community. What's more, Alternate Sources introduces thousands of "newbies" and interested observers to the breadth and depth of the alternate sexualities currently being practised all over the world.

Although some consider the Internet to be an uncharted territory, with unknown values and uncertain benefits, Alternate Sources provides advertisers with solutions to the need for market coverage and a means of reaching consumers who are engaged on the Internet now.

There is no better place to reach THE kinky market, world-wide.

To request more information, please send e-mail to our ad manager at:

RATES & TERMS OF PAYMENT

  1. Rate: $25 per 1,000 impressions, minimum 1,000 impressions.
  2. To account for variability in the number of visitors, your ad will run until the contracted number of impressions of your graphic have been made.
  3. Payment is due seven days in advance of the date of the contract period.
  4. Sponsors will be invoiced in sufficient time before the contract period.
  5. Insertion orders must accompany the banner advertising contract.
  6. A signed contract must be delivered seven days before publication date.
  7. Reservations will not be held without a signed contract.

BANNER AD SUBMISSION PROCESS

Materials are due to Alternate Sources no later than one day prior to the banner advertisement start date and must adhere to the technical specifications (see below). If a start date coïncides with a weekend or holiday, it will occur on the prior business day.

  1. Please contact Alternate Source's for availability.
  2. No later than seven days prior to the banner advertisement start date, send the following materials:
    • The signed contract, insertion order, and your payment to your Advertising Representative.
    • Your draft GIF banner ad as an e-mail attachment to . Please, do not compress your image.
    • The URL to which we should link your banner ad (i.e., the place a person will end up, once they have clicked on your banner ad), following the syntax 'http://server.domain.com/file.type', in the same e-mail attachment as GIF image.
    • A short text description (5-15 words) of your banner ad.
  3. Final banner GIF is due by the day before the advertising start date.

TECHNICAL SPECIFICATIONS FOR
ALTERNATE SOURCES WEB ADVERTISING

FILE FORMATS

Image File Format GIF 89a only
Image Dimensions 468 pixels wide by 60 pixels high
Image File Size 72 dpi maximum at actual size;
10 Kb maximum file size
Interlacing Preferred. Please specify mode
MAP Files Not accepted.
Animated Banner Ads Subject to review and acceptance by Alternate Sources.

FILE NAMING CONVENTIONS

English 'mycompany_myprogram_ad.gif'
(example: Alternate_ad.gif)
French 'mycompany_F_ad.gif'
(example: Alternate_F_ad.gif)
German 'mycompany_D_ad.gif'
(example: Alternate_D_ad.gif)

NOTE: French, and German ads must be written in the native language and should be written to account for character accents in that language (for example: ü, ö, and é). Alternate Sources will not translate or correct use of language errors.

All artwork shall be free of genital nudity. Artwork may show BDSM toys, and it may imply bondage and other SM activities, but these activities shall not be shown explicitly. Advertising shall be consistent with the alternate sexuality nature and content of the Alternate Sources directory. Alternate Sources reserves the right to refuse or modify advertisements that, in the Publisher's opinion, do not comply with these requirements.

Please note that all ad graphics must comply with the same policies as our printed ad graphics. Please see the bottom of the previous page for more details.

DEMOGRAPHICS & SITE STATISTICS

Alternate Sources users:

  • Average income: $42,000 U.S.

  • Average age: 38

  • Use the web an average twelve hours per week.

  • 70% male

  • Each month, Alternate Sources serves approximately 80,000 pages and reaches over 30,000 Internet users.

    *Demographics compiled from online surveys of Alternate Sources users.

    DEFINITIONS

    Clicks - Every time a visitor clicks on your banner, it is counted as a "click." This measurement method lets you judge the response to any ad that you are running. You can expect approximately 4,200 click on your banner ad per month.

    Click Ratio - A ratio that indicates the success of an advertiser in attracting visitors to click on their ad. For example, if during 10,000 impressions there are 200 clicks on your banner, your click ratio is 2%. The current Alternate Sourcs click ratio is approximately 17%, based upon the average for the last several months.

    Impressions - The number of times a banner image is downloaded to a page being viewed by a visitor. This is the standard way of determining exposure for an advertisement on the Web. You can expect up to approximately 25,000 impressions per month at our site.

    Hits - The term "hits" is used by Webmasters to describe the relative horsepower that their site can successfully handle. It has no relevance to an advertiser.

    Portal Page - When a banner ad is clicked on, the visitor is linked to this page which is the advertiser's Web site or special Web page. Portal pages may be created specifically to work with the banner ad.

    We've shown our pages
    to 1649958 visitors
    Comments:
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